#DayforHPU SOCIAL MEDIA AMBASSADOR TOOLKIT

Thank you for serving as a High Point University Social Media Ambassador (SMA) on #DayforHPU. As an SMA, you are integral to the advancement of the mission and objectives of HPU. You will find in this guide helpful information regarding expectations, benefits and materials for your use. 

Goals and Objectives

Promote High Point University and its mission to your social media network to raise awareness and increase knowledge regarding the University. 

Key Responsibilities

  • Serve as a positive voice for the University on social media.
  • Share posts regarding HPU events and fundraising campaigns.
  • Share content based on provided schedule, specific to each event using approved content and appropriate hashtags. 
  • Be comfortable responding to questions and interacting with alumni, family and friends of HPU.

Social Media Posts

Social media is key to the success of #DayforHPU. We want to hear your story and for your network to join the conversation. Share photos, videos and stories to your social media sites, write blog posts, make a video, or wherever your creative passion lies! Remember to use #DayforHPU, and to tag @HPUAlum, @HighPointU or @HPUParents. 

  • "Join me in supporting OUR University on #DayforHPU. Visit engage.highpoint.edu/DayforHPU to make your gift today."
  • "On #DayforHPU I support High Point University because _________________. Make your gift at engage.highpoint.edu/DayforHPU."
  • "The education I received from High Point University is why I _______________. Support #DayforHPU at engage.highpoint.edu/DayforHPU."
  • "Supporting High Point University, my alma mater, is important to me because _________________. Share your story and your resources using #DayforHPU."
  • Join me in making a gift in support of #DayforHPU ________________."

Hashtags

#DayforHPU
#HPUAlum
#HPUFamily

For instructions on how to share existing HPU content on social media, check out the video below!